Lifty's palette breaks away from the expected. Instead of the blues and icy tones most ski and snowboard brands use, it brings a bold mix that captures the excitement, energy and freedom of the mountains.
Vibrant orange and fresh mint bring playful, youthful energy; deep teal and rich burgundy keep it grounded and confident. The palette stands out on screen and stays bold and punchy in print. With soft Off White and expressive gradients, it is modern, versatile, adventurous, approachable — and unmistakably Lifty.
Primary colours
Confidence, clarity and structure. Dark panels, ink on light grounds.
- HEX
- RGB
- CMYK
- 89, 62, 61, 62
- Token
Energy, excitement and personality. Fills, CTAs, the mark. Never small text on a light ground (use extension.orange-ink).
- HEX
- RGB
- CMYK
- 0, 87, 100, 0
- Token
Fresh, playful contrast. Accents on teal and burgundy; teal or burgundy text on it.
- HEX
- RGB
- CMYK
- 38, 0, 19, 0
- Token
Grounded depth. Hero panels; off-white, mint or orange display text on it.
- HEX
- RGB
- CMYK
- 45, 91, 59, 57
- Token
Secondary colours
Breathing room. Light grounds and text on dark panels.
- HEX
- RGB
- CMYK
- 2, 1, 2, 0
- Token
Mixed Gradient: icy cyan through teal and burgundy to orange, diagonal. Stops are read off the PDF swatch; the designer to confirm.
→ → →
Digital extensions
Some colours of the palette can't carry small text on screen: Electric Orange on white is 3.2:1, and accessibility guidelines (WCAG AA) ask for 4.5:1. Dark mode needs teal and burgundy that don't vanish on a dark ground. These extensions solve exactly that and nothing else — screen only, one job each, never in print and never as a brand colour in their own right. They are proposed until the designer confirms the exact values.
Orange text, links and small icons on light grounds (white, off-white). Electric Orange there is 3.2:1 and fails body-text contrast.
- HEX
- RGB
- Token
Mountain Teal in dark mode. #142C30 vanishes on a dark ground (#1C1C1E).
- HEX
- RGB
- Token
Deep Burgundy in dark mode. #4C192A reads as a hole on a dark ground.
- HEX
- RGB
- Token
Topographic contour lines drawn over Mountain Teal.
- HEX
- RGB
- Token
New snow, forecasts and alerts in the app.
- HEX
- RGB
- Token
Colour hierarchy
Mountain Teal and Electric Orange lead at 30% each: teal brings confidence, clarity and structure; orange brings energy, excitement and personality. Icy Mint and Deep Burgundy make up 15% each, adding contrast, depth and room for creative expression. Off White completes the balance at 10%, giving layouts room to breathe. These proportions are a flexible guide, not a strict rule.
Colour pairings
The approved pairings for text and supporting elements. Each tile shows its contrast ratio: AA passes for body text, Large text only for headlines (24 px and up, or 19 px bold), Fail never for reading.
14.66:1 · AAA
3.21:1 · Large text
10.59:1 · AAA
4.42:1 · Large text
Gradient
13.46:1 · AAA
10.59:1 · AAA
4.42:1 · Large text
Pairings to avoid
These create too much (or too little) contrast, or simply don't go together.
1.33:1 · Fail
Too little contrast.
Gradient
Never fill type with the gradient.
2.32:1 · Fail
The colours clash and the text is hard to read.
1.03:1 · Fail
Too little contrast.
Gradient
Never fill type with the gradient.
1.31:1 · Fail
Too little contrast.
1.03:1 · Fail
Too little contrast.
2.32:1 · Fail
The colours clash.
Every combination
Contrast for every palette colour on every other, for anything the pairings above don't cover.
| Ground ↓ / Text → | Mountain Teal | Electric Orange | Icy Mint | Deep Burgundy | Off White | Orange Ink |
|---|---|---|---|---|---|---|
| Mountain Teal | — | Aa 4.6 | Aa 10.6 | Aa 1.0 | Aa 13.9 | Aa 2.7 |
| Electric Orange | Aa 4.6 | — | Aa 2.3 | Aa 4.4 | Aa 3.0 | Aa 1.7 |
| Icy Mint | Aa 10.6 | Aa 2.3 | — | Aa 10.3 | Aa 1.3 | Aa 4.0 |
| Deep Burgundy | Aa 1.0 | Aa 4.4 | Aa 10.3 | — | Aa 13.5 | Aa 2.6 |
| Off White | Aa 13.9 | Aa 3.0 | Aa 1.3 | Aa 13.5 | — | Aa 5.2 |
| Orange Ink | Aa 2.7 | Aa 1.7 | Aa 4.0 | Aa 2.6 | Aa 5.2 | — |
Colour schemes
Suggested schemes for graphics, social content, marketing and posters: a background colour, a typography colour and a decorative colour.
Functional colours
Beyond the brand palette, functional colours support navigation, safety and clear communication in the app. They have a practical job: helping riders spot important information quickly.
Piste colours
The piste system shows slope difficulty with the familiar green, blue, red and black, so riders find runs that suit them at a glance. Follow each resort's or region's classification.
- HEX
- RGB
- CMYK
- 43, 0, 76, 0
- Token
- HEX
- RGB
- CMYK
- 66, 39, 0, 0
- Token
- HEX
- RGB
- CMYK
- 0, 100, 100, 0
- Token
- HEX
- RGB
- CMYK
- 73, 67, 65, 79
- Token
Warnings and information
Each safety colour has one role, from danger alerts and caution notices to first-aid locations and mandatory instructions. Use them consistently and always with a clear icon or words, so the message never relies on colour alone.
- HEX
- RGB
- CMYK
- 0, 100, 100, 0
- Token
- HEX
- RGB
- CMYK
- 0, 52, 77, 0
- Token
- HEX
- RGB
- CMYK
- 0, 10, 82, 0
- Token
- HEX
- RGB
- CMYK
- 43, 0, 76, 0
- Token
- HEX
- RGB
- CMYK
- 66, 39, 0, 0
- Token
Danger shares its value with the red piste, Safe with the green and Mandatory with the blue — on purpose, so the system stays small. Where the app's current status colours differ, see open items.